My Favorite Liz Lisa Era
I want to write a love letter to girly fashion for my blog, so why not do it by writing about the brand that sparked my love for girly fashion. That brand is Liz Lisa! Background: Liz Lisa is a brand that was founded in 1999. When the brand first started it produced clothes that appealed to the Ganguro/Manba style, which was popular in Japan at the time. Over time, as girly and more feminine details became more popular, Liz Lisa slowly shifted towards that style. The shift started around 2003. For me, the pinnacle of Liz Lisa's girly style was between 2010 and 2013. The stores were adorned with vibrant colors, tulle, lace, cute buttons, and delicate florals. Every corner of Liz Lisa boutiques and promotional magazines exuded a whimsical, girly charm. I've lost count of how many times I've watched Kim Dao's video touring a Liz Lisa boutique from that magical era. Post 2017 is when Liz Lisa’s style began to shift again. Their designs became more muted and toned down to